Dive Deep into the Materiality of Commercial Design on 4 December

Free Registration for Design Professionals and Students Ends 3 November.
Space is limited!

  • Aesthetics, performance, sustainability and innovative applications of materials.

  • Cross-pollinating ideas from working designers, educators and materials producers.

  • Materials producers launching into new markets.

  • Two CEUs on sustainable materials used in every project.

Our keynote speaker, Alexis Readinger, is a hospitality design a rock star.

Founder of Preen Inc. in 2005, Alexis creates magic, deepened spaces, vital for business and being.  This includes some of LA’s most interesting restaurants including Howlin’ Ray’s, the lobby at Row DTLA, The Heroic, which just won Best Café design for 2019 by the American Institute of Architects and Tesse which was voted LA’s Most Beautiful Restaurant of 2018 by Eater blog readers. 

Preen’s projects range from remote adventure lodge to sacred space to chef restaurant, and they extend from Los Angeles to Texas, Mexico, Hawaii and the Marshall Islands. 

A Texan native, Alexis holds a Masters in Architecture from UCLA and a Bachelors from Vanderbilt University.  She is a LEED certified Green Building Advisor and a member of the American Institute of Architects. 

Designer alexis readinger creates beautiful, award-winning spaces in los angeles and beyond.

Designer alexis readinger creates beautiful, award-winning spaces in los angeles and beyond.

Alexis serves on the board of the Chinatown Business Improvement District (BID), the Chung King Road Association, and the Travel Experience and Trends Council at the Urban Land Institute (ULI).  She stands for just and joyful business everywhere.

Click here to read our exclusive interview with Alexis.

Insights into the next generations of design specifiers, from a globe-trotting educator.

“I am passionate about design and how powerful the design process can be to help change how we live.”

“I am passionate about design and how powerful the design process can be to help change how we live.”

Lesley Sager is a professional interior designer who has practiced in Wisconsin for over 15 years and teaches interior design at the University of Wisconsin-Madison. She has degrees in both social work and design and is the Director of the Design Thinking Initiative at the School of Human Ecology.

Lesley teaches a verity of courses with topics that range from design fundamentals to design thinking. She is honored to be able to provide students with design opportunities both large and small. They get to design everything from products, to spaces, to services, to processes. Currently, students are designing a maker space for women in Kenya!

“I am passionate about design and how powerful the design process can be to help change how we live,” Lesley says. “I love watching and guiding the students on their path to becoming inspired, innovative designers with an eye towards making the world a better place to live.”.

Green, sustainable, healthy - A distributor’s perspective on interior materials.


Jessica McNaughton is President of CaraGreen, a healthy building materials distributor on a mission to create better. Her 15+ years of strategic sales and marketing experience includes researching and successfully launching new product campaigns, identifying and integrating wholesale partners, and partnering with architects and designers to find the right solution (even when it’s outside our doors).

Jessica was formerly CaraGreen's Director of Sales and Marketing and has extensive experience in the architectural materials industry. She co-authored "Understanding Green Building Materials" and is a LEED AP. She recently earned her Executive MBA while studying abroad in Hong Kong.

“What’s been really interesting for me over the last 10 years or so is the evolution of the green building concepts…from green, to sustainable, to healthy. People will embrace it when it becomes personal. Because ‘green’ wasn’t about you; ‘sustainable’ wasn’t about you; but ‘healthy’ is very personal. And I feel that people are going to embrace it much more readily when they feel that their own well-being is on the line.”

Two certified CEUs on the sustainability of materials used in every project.

fsc 2.jpg

When it comes to making the materials short list, sustainability is key. But not everyone agrees on what that means.

First, what are the real-world ecological and social impacts of FSC-certified decorative panels … and how are they relevant to the thinking of Millennials and Gen Z?

Second, we take a hard look at the “F-word” … formaldehyde … and its role in the sustainable use of waste materials in building products.

But wait, there’s more!

  • Bierson Corporation: 3D laminated components coming into their own

  • Panel Discussion with Designers and Suppliers: Design, materials, specification, supply

Program Details

The Event:

  • 3 (3-5 December) Days at the Hilton Torrey Pines, La Jolla California

    • Day 1: Golf outing (space is very limited!) and opening reception

    • Day 2: Designer Focus, with presentations and CEUs; sponsor exhibits

    • Day 3: Supplier + Material Exhibits, innovation focus, industry panel discussions

  • Program:

    • Designer Sessions, Day One:

      • 0800: Networking Breakfast + Materials Exhibits

      • 0900: Design keynote: Alexis Reading - The Future of Hospitality Design

      • 1000: Networking Coffee Break + Materials Exhibits

      • 1030: Educator perspective on materials specification and decorative panel reuse

      • 1100: CEU Presentation - FSC + Millennial Values; New Thinking on the Real Meaning of Sustainability, from Uniboard Canada

      • 1200: Conference Buffet Lunch

      • 1330: CEU Presentation: The Role of Formaldehyde in Decorative Panels

      • 1430: Networking Coffee Break + Materials Exhibits

      • 1500: “How Green and Health have become Synonymous” - Insights from a National Distributor of Green Materials

      • 1530: 3D Laminates in Healthcare and Commercial Design

      • 1600: Panel discussion - Improving Communication Between Suppliers and Specifiers

      • 1645: Networking Cocktails + Materials Exhibits

      • 1800: Conference Day One Ends

      • 1930: Buffet Networking Dinner

    • Designer + Suppler Sessions, Day Two

      • Updates on material textures, adhesives, digital printing and scanning

      • Deep dive into sustainability and messaging

      • Lunch and closing cocktails

  • Attendees:

    • Designers (attend for free)

    • Area design students and educators (attend for free)

    • Area millworkers and fabricators

    • Material suppliers

    • Upstream suppliers to material producers

    • Distributors



Quick Facts:

  • When: 3-5 December

  • Where: Hilton Torrey Pines, La Jolla, California

  • How Much: $890; 990 after 3 Nov.

  • Design Professionals and Students: FREE before 3 Nov.

  • Room Rate: $199