The Future is Urban
For four days every January the design world descends on Frankfurt for the annual Heimtextil textiles fair.
Of the early yearly international interiors and design fairs – flooring at Domotex in Hannover, furniture at IMM in Koeln, home fashions at Maison & Objet in Paris and Stockholm Design Week, Heimtextil is the first and foremost.
This is because Heimtextil goes above and beyond with its Theme Park trend exhibit, which takes up the better part of an entire hall in the massive Messe Frankfurt fair grounds. The trends are distilled by the fair’s Trend Table, a group of seven international trend forecasting agencies, who decide on a theme and collaborate on how to communicate the trends and concepts under that theme.
And each year a new agency is selected to visualize the space and the accompanying trend book. The group rotates, with one new member replacing an old member each year. In 2018 the theme is, “The Future is Urban,” and the agency creating the space and the Trend Book is London’s FranklinTill Studio. [More info: http://www.franklintill.com/]
FranklinTill divided the Theme Park into four distinct areas: The Flexible Space, the Healthy Space, the Maker Space, and the Re-Made Space.