Start 2019 Off Right…Saving $1,500 on Maximum Exposure to the A&D and Manufacturing Markets
Our January January/February Quick-Start Connects Your Brand with Three Major Articles on Materials and Design
As usual, we have so many great ideas for 2019 it would be rude to try and pack them all into one post, so we’ll be rolling them out as details are solidified.
In the meantime some very exciting things are happening RIGHT NOW, so we’ve created a quick-and-easy way for you to help your brand benefit:
The Material Intelligence Quick Start with Upgrade Options
Get a head start on 2019 by helping us spread the good word on materials and design innovation in important features on MaterialIntelligence.com.
First: New Thinking on Sustainable Materials for Manufacturers
I have an article landing in the January issue of Closets & Organized Storage based on my recent presentation at the Orgatec Trend Forum that will start a better conversation about our industry's sustainability story.
The article will drive manufacturers and panel processors back to the Material Intelligence site to see a fuller discussion of the issue, and videos of sustainability presentations from the Decorative Surfaces Conference in Miami.
Woodworking Network is also planning to blast this story out in January, giving us great exposure to panel processors and manufacturers.
Second: Coverage of 2 Major European Fairs
All designers love to see what they're missing at IMM and Heimtextil, especially when the content looks great and is shared across several social media platforms. I'll be sharing great images and interviews as these fairs unfold, and publishing a detailed photo essay in the last week of January.
This will be promoted to my list of 10,000+ designers, and posts will be shared with the 32,000 readers of Interiors + Sources.
Partnership Has Benefits
Start your year off right with your logo link next to these three important content events! Being recognized as a sponsor of this important design show coverage has its benefits: your logo and live link will also be included on your Material Guide page for a year!
At $3,500 this is a savings of $1,500 over last year's sponsorships.
And if you're bold enough to want to share your greatest ideas in a custom feature story, we'll apply 100% of your Quick Start credit toward the Supplier Profile fee of $5,500, a difference of only $2k.
Designers Want to Help You Sell Your Materials.
Let’s Make That Happen!
In 2019 we focus on connecting specifiers with suppliers through education and inspiration
The key to success for materials suppliers is helping designers better understand the big materials picture, so they can feel more confident in using your products in their project.
I’ve studied how successful materials suppliers have become go-to choices for commercial designers, products they’ll use on every possible project, and in every single case a common thread emerges:
A great product and company story.
It’s not rocket surgery. Commercial designers don’t buy a single square foot of anything until they’ already sold it to their client. Before they can make that sale, they need a great story to tell.
Designers want to brag about using your materials. Let’s give them a cheat sheet.
Every supplier successful in the commercial realm has invested in a powerful story that resonates with the sensibilities of these important gatekeepers. I’ve talked to literally HUNDREDS of design specifiers, students and educators over the last few years, and they are all begging us for positive stories for them to help place more of our materials.
Their choices educate consumers.
The surfaces you see in hotels, stores, airports, schools, clinics and elsewhere are also telling stories, both good and bad. If we want designers to help us show our materials in the best possible light, we have to offer guidance on using them right.
Sustainability is key to EVERY story we tell!
If you supply decorative surfaces or decorative panels, that story must begin with SUSTAINABILITY. We’ve learned in no uncertain terms from students and young designers that if you can’t tell a sustainability story, nothing else you say will matter.
The core of our advantage: the goodness of wood.
The good news is, any material or finish that goes on top of a composite wood panel produced in North America is inherently green. Managed forests, recovered wood fiber, efficient manufacturing, indoor air quality, dimensional stability, performance engineered, regionally produced…composite panels embody a sustainability story no other material category can match.
Decorative surfaces preserver rare and fragile natural materials.
New thinking on the “meaning of sustainability” takes into account replacing and substituting for other materials, and the relative environmental impact of the replaced material. It also considers the increased useful lifespan and reduced maintenance of more durable materials like ours.
This new thinking bodes very well for our materials on every front, but we MUST tell the story!
Creating a story customized for your company.
Where your story goes from there is up to you. New design collections? New matching materials programs? New application ideas? Smashingly awesome exhibition booth? A great case study to share?
No matter what role you play in the industry, or which way you want to take your story, Material Intelligence can help.
MATERIAL INTELLIGENCE WEBSITE PARTNERSHIPS
Your Supplier Profile (Best Partnership)
This is 100% your feature! We’ll help you come up with a unique way to share your story as only you can tell it, geared for the design community. These features are very well received and should become the opening chapter of your “brand bible” for the specification industry.
We’ll interview you and work together to carefully hone the exact message you want to share with the industry. We can even help with custom professional photography of materials and finished projects.
Promoted directly to full designer list when posted. Linked from the appropriate Material Guide or Technology Page. Includes logo and live link on the appropriate Material Guides pages, and special rates for logo ads on exhibition coverage pages.
See here for examples of Supplier Profiles.
Logo Sponsorship of Material Guides and Technology Pages (Better Partnership)
Your logo and live link on the appropriate Material Guide and Technology Pages
Live Link on Material Guides and Technology Pages (Good Partnership)
Live Link on Your Materials Page, and Master Supplier List
Make sure visitors can find you with one click
Sponsorship of Exhibition Coverage
Designers love these posts! Make sure your logo is there to drive views to your Supplier Profile or webpage for the entire year the page is live.
$500/$1,000 per exhibition feature
Available only to Better and Best partners
LIVE EVENTS WITH MATERIAL INTELLIGENCE
Materials Pavilion at NeoCon 2019
Your materials in the busiest booth at the largest commercial interiors fair in North America
You help us staff the space as a materials expert
Sponsors share all leads (nearly 2,000 in 2018!)
Get direct feedback from working designers – there’s no better education in the industry!
Quick Start Offer Summary:
Sponsor Top Content: Your logo next to three new posts in January and February on design shows and sustainability for 10,000+ designers and North American furniture manufacturers
Extra Promotion: Posts will boosted by articles in Closets & Organized Storage and Interiors + Sources magazines…
…and with blasts by WoodworkingNetwork.com and I+S's Design Flash
Save: Package value: $5,000; Your price: $3,500
Upgrade: Includes upgrade option for a full Supplier Profile feature